ClientErickson China
RegionChina
SectorCoaching education
DisciplinesConcept · Identity · Packaging · Character design
1980Founded in Vancouver as a global coaching institution
ICFAccredited coach education
10 yearsIn China, marked by the anniversary
The shift
A milestone for a global institution has to feel local and unmistakably on-brand at once. We developed the anniversary concept and carried it through the stage, print and the learning materials that followed.
What we built
- 01Anniversary concept & identity
- 02Learning-brand packaging system
- 03Brand character design